HP Logo Case Study
We all know HP changed its logo a few years ago to make it very minimalistic
The word “Celebrity” has a new definition.
THE WORD "CELEBRITY" HAS A NEW DEFINITION IN THIS CENTURY. The recent report by Kroll has created
10 learnings from 10yrs of Entrepreneurship
It has been a roller coaster ride over the decade, after leaving my corporate job. There
Barefoot’s Brand Resilience Model
A year has passed since the pandemic hit the world, and businesses are finally crawling back
Kent goofed up! Here are the lessons in positioning we can learn.
Since this lockdown started, we have all understood the need for certain household appliances that we
Marketing at the time of COVID 19- A consultant’s perspective
We all can see how the Corona Virus scare has disrupted life and business across the
The TOP 5 industries-My pick for 2020
As this decade comes to an end, we can look back and take stock of the
My TEDx Talk on Heterogeneity
Brand strategy is deep rooted in consumer behavior
Convenience and Customization – No longer mutually exclusive
Consumers today are not as homogeneous as they used to be. It is becoming harder and
Analyzing brand Modi- Why BJP won!
The Indian election is a momentous event and over the last 10 years the political campaigning
