HP Logo Case Study
We all know HP changed its logo a few years ago to make it very minimalistic and premium looking. But get this. HP only uses the new logo on their most premium range of products like "Envy or Spectre". So, if you buy a brand new HP Pavilion (INR 80k-90k), you still get the old logo on your new product!
Kent goofed up! Here are the lessons in positioning we can learn.
Since this lockdown started, we have all understood the need for certain household appliances that we would like to buy to be better prepared. I am sure a dough maker is one of them, especially if you have a family of 4 or more. So, this was a great time for Kent to advertise this product. However, the agency truly messed