Kent goofed up! Here are the lessons in positioning we can learn.
Since this lockdown started, we have all understood the need for certain household appliances that we would like to buy to be better prepared. I am sure a dough maker is one of them, especially if you have a family of 4 or more. So, this was a great time for Kent to advertise this product. However, the agency truly messed
Analyzing brand Modi- Why BJP won!
The Indian election is a momentous event and over the last 10 years the political campaigning strategies have seen a tectonic shift. Nobody has understood and led this change better than the BJP. I believe it's their marketing and branding strategy that has won them this election with such enormous margins. The opposition, on the other hand, has been caught
Be impatient!
I have always followed the motto "Think big. Start Small. Act now". It has a dream, a plan and timeliness to it. Impatience is defined as the feeling of wanting something to happen as soon as possible The world sees impatience as a negative trait. But I think that is not always the case. In my years of experience of running my own
