About us

“Think big.  Start small.  Act now.”


Who we are?

  • We are a boutique brand consulting and design firm based in Bangalore with the objective to build bigger, better brands for new, small and mid-sized businesses.
  • Started in Sept 2012, Barefoot is already in the top 3 search links on Google for brand consultancy firms (no money spent on SEO).
  • Our clients span across industries like financial services, hospitality, real estate, online gaming, FMCG, software development, advertising, retailers, fashion, etc.

Arpita Khadria, The Founder

  • Copywriter @ McCann Erickson
  • MBA graduate from TAPMI, Manipal
  • Retail Marketing Manager @ Titan
  • Brand Manager @ Fastrack
  • Guest Lecturer @ IIM, TAPMI, CMS

View Arpita’s LinkedIn Profile here

Why us? (Founder’s Note)

  • We believe in making a big difference to a small company than a small difference to a big MNC.
  • Our business model is based purely on trust and competence.
  • We do not insist on a retainer.


















Market Research


  • Secondary Research
  • Primary Research-Qualitative/Quantitative
  • Mystery Shopping
  • Competitor Analysis
Brand Consultancy


  • Brand Evolution – Define target audience, brand values and principles, personality, colours, tone of voice, philosophy and story, names and taglines
  • Brand Marketing – Media and Campaign Planning (ATL/BTL) | Social Media and Digital Media Strategy | PR Planning & Brand associations | Pricing Strategy | Sales and Distribution Strategy
  • Brand Review – Brand / Marketing Audit | Brand Re-positioning | Re-building Brand Image | Re-branding
  • Launch Planning – New App Launch | New Products | New Brand Launch | New Markets | Brand Extensions | Re-launch
  • Management Consulting – Report Making Format | Business Planning | Budgeting
Design ( View on Slideshare )


  • Web & Digital – Website Design| App UI/UX Designs | E-mailers | Digital Media Ads | Social Media Posts
  • Communication – Print, Outdoor | Brochure, Leaflets, Posters | Direct Mailers
  • Brand Identity – Logo | Stationery | Merchandise
  • Packaging – Product Packaging | Bag Designs


| recent work


| what clients are saying

“It has been an incredibly interesting and exciting experience working with Barefoot Consultancy for our Re-branding Project. They have a talented team, working hard to ensure they meet their clients’ needs, are prompt and proactive which is very impressive and important to me.”

– Subia Roshan Ahmed, Partner, Lustre Studio


“Best thing I like about you guys is that you are great to work with. You seem to know it all when it comes to branding and additionally you are keen to explore new areas, quick to learn new things and deliver stuff with sincerity. I am so relieved that you are punctual, prompt, time conscious and result oriented.”

– Pramod Guttal, Managing Director, Arya Farm Organics


“I am delighted with everything you have done so far. I am so glad I chose you guys as our brand consultant. The tagline and positioning are very clear to me now.”

– Saparna Jain, Founder, Traincraft

“Barefoot is an apt name and place to go to for a start-up. I could say that these people have done a professional brand design which is our pride today. Extremely committed, reliable and very punctual.”

– Thilagarasu, Managing Director, Maiam Groups (barottas.com)

“Barefoot has been earnest in its approach to understand our business, our values and aspiration. The marketing audit was precise in its assessment and way forward. Journey of transformation at Oysters Real Assets has truly begun!”

– Abhilash Baldota, Partner, Oysters Real Assets


“Barefoot takes the time to understand the business and the requirements; then delivers what they promise and more. Delighted with their designs and professionalism.”
– Shweta Jain, Vice President, International Money Matters


“Barefoot understood our requirements like no other agency could. Everyone is excited about our new logo at Obliqe!”
– Rupesh Chaudhuri, Director, PRM Fincon


“It was a fabulous experience working with Barefoot. Without their thoughtful planning & execution, a research undertaking like ours would’ve been nearly impossible.”
– Dinesh Nilkanth, Director, Jain University


“I’m impressed with your in-depth research on the various topics. The presentation format is also appealing. It’s quite inspiring to see the positive growth patterns for the industries that  we’re focused on.”

– Maninee Karnik, Director, EcoWorks Biotech Pvt. Ltd.


“We’d like to put on record our appreciation for BAREFOOT CONSULTANCY for providing excellent services with brand image revamping. Barefoot is the first company we came across which understood our brief and delivered a premium looking website with utmost proficiency and patience.”

– Jasleen Kochhar, Owner, Bougainvilla


“Barefoot Consultancy has helped us with developing a branding and marketing strategy and is currently advising us on our product launch and website design. Arpita and her team know how to structure and channel our ideas and turn them into great results. Their creativity, professionalism and reliability have made working with them a wonderful experience.”

– Ute Wiemer, Founder, Lovetreats


| get in touch
  • Address
  • No.283, 1st Floor
  • 2nd Main, Domlur Layout
  • Bangalore- 560071
  • Call
  • L: 080-41429835
  • Email
  • email@barefootconsultancy.in
  • P.S.
  • We have 3 work stations to let out to a budding start-up.
  • Enquiry Form
  • Solve this

Join us

We’re a tight-knit and interactive team that’s passionate about building bigger and better brands!


We are looking for energetic and ambitious interns. If you have interest in design, digital marketing, branding or communication design; get in touch with us for some hands on experience.

To join our team, please email your resume and cover letter to email@barefootconsultancy.in