HP Logo Case Study
We all know HP changed its logo a few years ago to make it very minimalistic and premium looking. But get this. HP only uses the new logo on their most premium range of products like "Envy or Spectre". So, if you buy a brand new HP Pavilion (INR 80k-90k), you still get the old logo on your new product!
10 learnings from 10yrs of Entrepreneurship
It has been a roller coaster ride over the decade, after leaving my corporate job. There have been several highs and lows during this time and I wanted to share some of my most precious realizations and learnings from this journey. I started Barefoot Consultancy nearly 10 years ago because I saw a gap in the market for a brand consultancy
Analyzing brand Modi- Why BJP won!
The Indian election is a momentous event and over the last 10 years the political campaigning strategies have seen a tectonic shift. Nobody has understood and led this change better than the BJP. I believe it's their marketing and branding strategy that has won them this election with such enormous margins. The opposition, on the other hand, has been caught
Be impatient!
I have always followed the motto "Think big. Start Small. Act now". It has a dream, a plan and timeliness to it. Impatience is defined as the feeling of wanting something to happen as soon as possible The world sees impatience as a negative trait. But I think that is not always the case. In my years of experience of running my own
