My TEDx Talk on Heterogeneity
Brand strategy is deep rooted in consumer behavior
Convenience and Customization – No longer mutually exclusive
Consumers today are not as homogeneous as they used to be. It is becoming harder and harder to put them in large clusters with similar needs or desires. Everyone today wants to stand out and not follow the crowd. Consumers are exploring different facets of themselves and are spending on things that add to their online reputation as much as
Analyzing brand Modi- Why BJP won!
The Indian election is a momentous event and over the last 10 years the political campaigning strategies have seen a tectonic shift. Nobody has understood and led this change better than the BJP. I believe it's their marketing and branding strategy that has won them this election with such enormous margins. The opposition, on the other hand, has been caught
